Protect what’s behind you

Une campagne originale, et très artistique, pour inciter les automobilistes à acheter une voiture avec caméra de recul …Protect what's behind you dans gestion de marque 507bfeeb99bf90020000025d-medium
A project by Ernest Zacharevic & Happiness Brussels for Toyota. 
Many car accidents happen while maneuvering in reverse.
Not only cars get damaged, each year far too many children get injured or killed.
Street artist Ernest Zacharevic invaded a parking lot in Brussels (Q-Park Lepage) and confronted drivers with the dangers of maneuvering in reverse. This resulted in the project ’Protect what’s behind you’.
It is also an appeal to drivers to opt for a rearview camera.
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